Securing motorsport sponsorship takes more than fast laps—it requires strategic branding and convincing proposals. This guide breaks down how to build your personal brand, find ideal sponsors, craft winning pitches, and create sustainable partnerships. If you're serious about racing, this is your essential roadmap to gaining financial backing and driving your career forward.

18/07/2023 (Updated: 12 days ago)

Choosing the right motorsport awning is crucial for racers, teams, and sponsors alike. Whether you’re running a privateer kart team, a drift crew, or hosting a hospitality unit, this expert guide breaks down the best awning sizes, frames, and add-ons for every motorsport discipline. Learn how to boost your paddock presence, protect your kit, and stay race-ready in any conditions.

06/03/2023 (Updated: 2 days ago)

Ever wondered how racing drivers land big sponsorship deals? Max Coates has the answers. With 20+ years in UK motorsport and partnerships with brands like Gala Performance, NGK Spark Plugs, and Primex Plastics, Max reveals how to attract sponsors, avoid common mistakes, and build long-term value. Whether you’re starting out or levelling up, this exclusive Q&A is packed with actionable advice for securing motorsport sponsorship in 2025 and beyond.

08/02/2024 (Updated: 15 days ago)