Sponsored Race Tents | Custom Branded Race Tents
Sponsored Race Tents – Boost Visibility, Impress Sponsors, and Dominate the Paddock
Custom printed race tents are no longer a luxury—they’re a powerful motorsport branding tool. Whether you're racing a kart, bike, C1, or a souped-up Vauxhall Vectra, a sponsored motorsport tent provides more than just shelter—it’s a paddock billboard that turns heads, earns attention, and makes sponsors proud to back you.
Why Every Motorsport Team Needs a Race Tent
Not every team gets a garage bay. A high-quality pop-up race tent gives your crew a warm, dry, and professional base for the day—ideal for prep, downtime, and showcasing your setup to fans and potential sponsors.
Key benefits:
Shelter from unpredictable British weather
A professional, branded paddock presence
A base for team gear, tools, and hospitality
A platform to showcase your sponsor’s brand
We're racers too—we get it. Budgets are tight, and sometimes it’s tyres or a tent. While we’d love to give them away, that’s not quite how business works. But that’s where sponsorship-backed tents come into play.
Sponsored Race Tents: A Smarter Way to Get Backed
More teams are moving away from asking for simple cash in exchange for a tiny car decal. Instead, they’re asking sponsors to buy equipment—especially fully branded race tents. It’s a win-win.
What makes a sponsored race tent so valuable?
Huge visual impact – 18m²+ of branding vs. a 3” sticker
Social media gold – photos, reels, and tagged content from fans and media
TV-ready – branded tents are often picked up on coverage
Event versatility – tents can be reused at shows and track days
Take Ty Cuthbert, a rising karting star backed by Buildbase. His custom branded tent stands out in every paddock shot—and gets his sponsor more visibility than a sticker on the nose cone ever could.
What’s the Purpose of a Custom Race Tent?
Custom race tents aren’t just for rainy days. They’re:
The face of your team in the paddock
A chill zone for your drivers and crew
A mobile workshop between sessions
A branded basecamp that promotes you and your sponsors
Use them at:
Race days across the UK and Europe
Motorsport exhibitions like Autosport International or TRAX
Show-and-shine car events like Ford Fair or JapFest
Add custom feather flags, PVC banners, or branded flooring to complete the look. It’s not just smart branding—it’s marketing power on poles.
What Sponsors Get in Return
Convince a potential backer that a race tent is more than a favour—it’s a high-ROI advertising platform.
A sponsored race tent provides:
Full-colour, large-format brand visibility
The chance to be seen in press and fan content
Reusable marketing across multiple events
A stronger connection to the grassroots motorsport scene
Remind your sponsor: would they rather be hidden on a bumper, or front and centre on a 6x3m printed tent?
Need Help with a Sponsored Tent?
While Gala Performance doesn’t currently offer individual sponsorships, we’re deeply rooted in UK motorsport and love meeting passionate racers. You never know where a conversation might lead.
📞 Call us on 01709 803457 or
📧 Drop us an email – we’re happy to chat all things motorsport branding.
