Brand Ambassadors

Photo of Max Coates

Max Coates

Born: 04.01.1994
Class: Renault Clio Cup
Racing Hero: TBC

Max Coates is a semi-professional racing driver from North Yorkshire, currently competing in the Renault UK Clio Cup! Max is a popular driver in the British Touring Car Championship paddock, a champion and multiple race winner. Having competed in Motorsport for over 17 years Max is experienced, professional and dedicated.
Racing karts since the age of 8 Max progressed his racing career into cars in 2010 when he joined the Ginetta Junior Championship. Following two successful years as a privateer entry supported by Dad (Rob), Mum (Karen) and brother (Greg) Max moved up the Ginetta racing ladder to the Michelin Ginetta GT4 Supercup. Since then he has raced in the Porsche Carrera Cup of Great Britain, Dunlop MSA British Touring Car Championship, Dunlop Britcar Endurance Championship, Hankook 24hr Series, the Citroen Trade Team C1 Challenge and the Renault UK Clio Cup and Clio Cup Internationale Finale.

Photo of Christian England


Born: 26.09.1981
Class: LMP3
Racing Hero: Valentino Rossi or Nigel Mansell

Christian, like many professional racing drivers found his passion for the sport on Wombwell’s go karting track, on Station Road, aged just eight years of age.
Go karting quickly turned into motor racing and in 2002, he established himself as a rising talent when he signed for Richard Dean's JLR British Formula Ford concern. A second season brought six race wins and a second place in the championship, beaten narrowly by Westley Barber.
Christian’s career was starting to take off when he was nominated for the Young Driver 2002 McLaren Autosport BRDC Award. A Formula Three deal awaited, and from then on the plan was to ascend the racing ladder to Formula One.
However, this never happened and Christian was beaten to the McLaren Autosport BRDC Award by dtm racer Jamie Green. England's last race was the British Formula Three Championship with the Promatecme team, this was the last time England drove a single-seater race car for over a decade and walked away from the sport in 2003 due to lack of funding.

To progress his career England joined the family hotel business. In 2016 a call from Richard Dean and Zak Brown of United Autosports saw Christian back once again behind the wheel after securing a sponsorship deal with our parent company Gala Tent. Christian went on to secure second place in the Road to Le Mans pairing with Martin Brundle and then went on to win the 2016 European Le Mans Series LMP3 alongside Mike Guasch and Alex Brundle

Photo of Kirsty Widdrington


Born: TBC
Class: BDC
Racing Hero: TBC

Kirsty ‘Kerbs’ Widdrington is a Professional Racing driver who competes regularly in the BDC’s Pro-Am class. We first met Kirsty at the now closed Rockingham Circuit following a sponsorship deal back in 2016 and have followed her progress ever since.
Kirsty also joined us at events such as the 2017 Japfest car show at Silverstone where she showcased her pride and joy ‘Syril’ the S13 as well as competing in various events throuought the weekend.

Photo of Alice Hughes


Born: 20.09.1995
Class: Mighty Minis
Racing Hero: TBC

Alice Hughes is one of those rare things in Motorsport; not only does she have a dream of being a professional driver, but everyone who has raced with her, worked with her, coached and mentored her along the way believes she will be too.

Alice started her racing career, as many aspiring stars do, in National Autograss – one of the most fiercely competitive forms of amateur Motorsport there is in the UK. After becoming a 3 x National champion, Alice and the team made the transition to tarmac racing, allowing her ability to flourish.

Alice’s dreams, however lay beyond amateur Motorsport. With her eyes firmly set on becoming an Ambassador for Motorsport and her partners, as well as becoming a role model for those looking to build a career in Motorsport, sharing my passion with those starting out on their journey.

Unit 10 Farfield Park, Manvers, Wath-Upon-Dearne, Rotherham, South Yorkshire, S63 5DB
CALL US ON - 01709 803 457

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