How to Create a Winning Motorsport Sponsorship Proposal Pack

Pro tips:

• Use tools like Canva to build professional layouts with ease

• Keep font choices simple and clean

• Use consistent colour schemes based on your livery or team logo

• Don’t overdo it — clean > cluttered

Consistency builds trust. And trust converts sponsors.

This is your first impression, so make it count. Include:

• Your name/team name

• The brand you’re pitching to (customised proposals outperform generic ones)

• A strong image of your race vehicle or a professional driver headshot

You're showing the brand that this proposal was built specifically for them — that level of attention makes them more likely to read on.

This is your formal introduction — friendly but professional.

Include:

• A quick overview of who you are and what you're offering

• Why you’ve chosen this brand

• A thank you for considering the opportunity

Make it feel personal. Avoid copy-paste jobs. A brand should feel selected, not one of 50 you're spamming.

Now it’s time to go deeper. Include:

• A driver bio or team profile (experience, achievements, vision)

• Photos of your car/bike in action

• Brief vehicle spec and racing history

• Series you’re competing in (highlight reach, audience size, media coverage)

Bonus tip:
Include stats on your series — social following, audience size, media coverage. If it’s on the undercard of BTCC, BSB, or gets televised, shout about it.

This is the most important section. Think value-first, not just sticker space.

What can you offer?

• Logo placement on car, suit, transport, website

• Regular social media promotion

• Website backlinks (helpful for SEO)

• Access to your mailing list

• Introductions via your business network

• VIP tickets and hospitality

• Collaborative PR or video content

• Participation in brand marketing campaigns

If you’ve got strong online engagement, sell that. If you’re open to creative promotions, say so. Real examples help — like Max Coates’ “Maximum Coates” video or BDC’s Gala Tent warehouse drift stunts.

Think beyond motorsport — become a marketing partner.

Now back it up.

Use easy-to-read infographics or visuals to show:

• Career stats (races entered, wins, podiums)

• Circuits raced

• Series progression

• Media features

• Testimonials from past partners

This is your social proof. Show you're a worthy investment — not just a fast driver, but a reliable brand ambassador.

Now you outline what you want in return.

Instead of one lump sum, offer tiered packages — Gold, Silver, Bronze — with increasing benefits at each level.

Example:

• Gold Sponsor (£15,000): Full vehicle branding, race suit placement, regular promotion, VIP tickets, and mailing list access

• Silver Sponsor (£5,000): Partial branding, some socials, press release mentions

• Bronze Sponsor (£1,000): Website logo, shoutouts, small vehicle placement

If you’re requesting product support, explain how it fits. Tier that too — boots only, full racewear, tools, etc. Make it easy to say yes.

Round off your proposal with:

• Logos of past/current sponsors

• Short quotes from previous brand partners

• Positive press features

You’re demonstrating you’re already trusted. For a brand, this reduces risk.

Building a great sponsorship proposal isn’t just about looking slick — it’s about showing value, clarity, and professionalism.

• Keep the design consistent

• Tailor it to each brand

• Lead with what you can do for them

• Offer flexible sponsorship tiers

• Include proof you can deliver