start with design: make it look professional

Before you write a single word, focus on visual branding. Your proposal should look just as polished as your car or bike.

Pro tips:

• Use tools like Canva to build professional layouts with ease

• Keep font choices simple and clean

• Use consistent colour schemes based on your livery or team logo

• Don’t overdo it — clean > cluttered

Consistency builds trust. And trust converts sponsors.

page 1: the cover

This is your first impression, so make it count. Include:

• Your name/team name

• The brand you’re pitching to (customised proposals outperform generic ones)

• A strong image of your race vehicle or a professional driver headshot

You're showing the brand that this proposal was built specifically for them — that level of attention makes them more likely to read on.

page 2: covering letter

This is your formal introduction — friendly but professional.

Include:

• A quick overview of who you are and what you're offering

• Why you’ve chosen this brand

• A thank you for considering the opportunity

Make it feel personal. Avoid copy-paste jobs. A brand should feel selected, not one of 50 you're spamming.

introductions: you, your team & your vehicle

Now it’s time to go deeper. Include:

• A driver bio or team profile (experience, achievements, vision)

• Photos of your car/bike in action

• Brief vehicle spec and racing history

• Series you’re competing in (highlight reach, audience size, media coverage)

Bonus tip:
Include stats on your series — social following, audience size, media coverage. If it’s on the undercard of BTCC, BSB, or gets televised, shout about it.

what you can do for the sponsor

This is the most important section. Think value-first, not just sticker space.

What can you offer

• What can you offer

• Regular social media promotion

• Website backlinks (helpful for SEO)

• Access to your mailing list

• Introductions via your business network

• VIP tickets and hospitality

• Collaborative PR or video content

• Participation in brand marketing campaigns

If you’ve got strong online engagement, sell that. If you’re open to creative promotions, say so. Real examples help — like Max Coates’ “Maximum Coates” video or BDC’s Gala Tent warehouse drift stunts.

Think beyond motorsport — become a marketing partner.

add proof: past results and performance

Now back it up.

Use easy-to-read infographics or visuals to show:

• Career stats (races entered, wins, podiums)

• Circuits raced

• Series progression

• Media features

• Testimonials from past partners

This is your social proof. Show you're a worthy investment — not just a fast driver, but a reliable brand ambassador.

what you're asking for 

Now you outline what you want in return.

Instead of one lump sum, offer tiered packages — Gold, Silver, Bronze — with increasing benefits at each level.

Example:

• Gold Sponsor (£15,000): Full vehicle branding, race suit placement, regular promotion, VIP tickets, and mailing list access

• Silver Sponsor (£5,000): Partial branding, some socials, press release mentions

• Bronze Sponsor (£1,000): Website logo, shoutouts, small vehicle placement

If you’re requesting product support, explain how it fits. Tier that too — boots only, full racewear, tools, etc. Make it easy to say yes.

testimonials & social proof

Round off your proposal with:

• Logos of past/current sponsors

• Short quotes from previous brand partners

• Positive press features

You’re demonstrating you’re already trusted. For a brand, this reduces risk.

final thoughts

Building a great sponsorship proposal isn’t just about looking slick — it’s
about showing value, clarity, and professionalism.

• Keep the design consistent

• Tailor it to each brand

• Lead with what you can do for them

• Offer flexible sponsorship tiers

• Include proof you can deliver

need pit and paddock kit to complete the picture?